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Soft Focus brand identity and motion graphics
Who: Online music interview show produced by VICE and hosted by Ian Svenonius.
What: Created logo, identity system, and motion graphics for title sequence and interstitials for all 4 seasons.
Why: Each season had a different theme and was shot in a different location such as the Guggenheim Museum in New York, Los Angeles, and All Tomorrow’s Parties in the UK. Interviewees include Henry Rollins, Sonic Youth, Sonic Boom, Chan Marshall, Andrew WK, Genesis P-Orridge, Jennifer Herrema, Ad Rock, Mike Watt, Ian Mackaye, Dead Moon, Wil Oldham, and others.
The style of the graphics and show was inspired by 1960s and 1970s era talk shows.
brand identity, motion graphics
Photoshop, Illustrator, After Effects.
