Developed logo, brand identity, and website for ecommerce brand selling antique fine art prints and photography for interior designers and a general audience.
The existing site was difficult to navigate for the brand’s over 400 items and multiple categories.
The redesign was focused on developing a navigational structure to quickly allow users to find the prints they are looking for. By adding a clear megamenu in the nav, category call-outs on pages, and a detailed filtering menu, navigating the site became a breeze.
I also reworked product categories to optimize SEO and AEO as well as adding mini-faqs to category pages for LLM commerce recommendations.
Developed ‘contemporary vintage’ style with a sense of whimsy. Plays off of heritage brand style while bringing a playful, contemporary aesthetic to the wide-ranging catalog.
Wordpress. Woocommerce. Bricks.
visit site: https://capricorn-press.com
